Find the right occupier.
Discuss positioning, space configurations, marketing and the questions that matter to prospective tenants. Start with the property’s current availability and your leasing priorities.
OWNERS & SELLERS / LOS ANGELES
Your property.
A considered next step.
Lease, sell, or evaluate the possibilities with Carle Pierose at Industry.
Discuss your propertyA strong property strategy starts with the people who will use the space—and a clear understanding of your goals.
From the Westside to Downtown and LA’s creative neighborhoods, let’s look at the property, the likely occupier and your timing before deciding how to bring the opportunity to market.
cp@industrypartners.comA STRATEGY FOR YOUR PROPERTY
Create demand. Build markets. Set new benchmarks.
I connect a property’s character and practical advantages with the tenants and buyers who can see its potential.
Reach beyond the usual audience.
I reach businesses willing to consider a different neighborhood and make a clear case for the property.
510 Broadway: a planned move DowntownBuild a mix that draws others.
The right tenant mix can attract other businesses and help establish a market.
The PacMutual repositioningSet a new point of reference.
I build a case for value, including at Hillhurst, which Industry announced as a record price for its area.
The Hillhurst saleCarry the strategy through the deal.
I stay involved in property questions, negotiations and coordination through the completed lease or sale.
The 843 North Spring lease-upWhat could come next for your property?
A CLEARER EXPERIENCE FOR PROSPECTIVE OCCUPIERS
Show the space. Help people understand the fit.
Explore three current examples of how property information, social storytelling and downloadable materials work together.
The details before the download
Michigan’s space card brings approximate area, monthly base rent, additional costs, features and clickable plans into one place.
Explore the Michigan space card →
A sense of place on Instagram
A Gilroy Campus post shows the architecture and setting. The property page connects social content to the full opportunity.
View the actual Instagram post ↗
Materials for the next conversation
The Figueroa owner/user offering memorandum keeps the purchase opportunity distinct from the property’s separate leasing opportunities.
Request the Figueroa sale OM →ACQUISITION · RECAPITALIZATION · LEASING · SALE / DOWNTOWN LA
PacMutual · 523 West Sixth Street
The leasing momentum was the sale.
Carle ran point from acquisition advice through recapitalization, leasing and sale. He and Industry advised Rising Realty Partners’ purchase with Mount Kellett, led the Lionstone recapitalization and leasing campaign, and co-brokered the 2015 sale with Eastdil Secured.
Carle produced a high-quality property film with a professional director and crew to tell PacMutual’s story. The tenant mix and leasing momentum became the foundation of the $200 million sale.
Watch the PacMutual filmIndustry Partners · Archival property film · 3:51 · Vimeo (opens in a new tab)The assignment, the work & the result
The assignment
Introduce a historic Downtown property to a new tenant audience, alongside Rising Realty Partners’ repositioning.
Carle’s work
Property positioning, tenant and broker outreach, and input on speculative suites helped attract a mix including Nasty Gal, NBBJ, Magnopus, Tender Greens and Le Pain Quotidien.
The result
By April 2015, the Los Angeles Business Journal reported PacMutual was 95% leased. Industry’s case study describes rents reaching levels comparable to Downtown’s Class A towers.
SELECTED BUILDING SALES / DOWNTOWN · SILVER LAKE · LOS FELIZ
Distinctive buildings. A wider field of buyers.
DOWNTOWN LA · SOLD 2019
510 South Broadway
Bring a buyer from outside the neighborhood.
Koreatown → Downtown LA
Reported headquarters relocation plan
Carle represented NHN Global in its purchase of the historic Pettebone Building. Contemporary coverage reported that the company planned to move its Los Angeles headquarters from Koreatown to Downtown.
Buyer representation. Andrew Tashjian and Michael Gooch of Cushman & Wakefield represented the seller.
Read the 2019 sale coverage (opens in a new tab)
Los Feliz · SOLD 2022
2114 Hillhurst Avenue
A new reference point for the area.
Carle represented the buyer and seller. Industry’s sale announcement described the result as “a record price for the area.”
His work included sales comparisons, property preparation, photography and marketing coordination, and outreach to principals and prospective occupiers.
Silver Lake · SOLD 2025
2525 Hyperion Avenue
A distinctive Silver Lake property.
Carle’s selected sales include 2525 Hyperion, a creative workplace property with a character and setting of its own. The sale closed in April 2025.
Silver Lake · SOLD 2026
2718 Hyperion Avenue
A property with an established identity.
Carle represented the seller in the completed sale of the historic Tokio Florist property. The assignment adds another distinctive Silver Lake address to his sales experience.
Historical sale; current leasing availability is a separate offering.
Selected completed sales · Historical property photography
What could come next for your property?
BUILDING SALES / FROGTOWN & NORTHEAST LA
Neighborhood knowledge, built through transactions.
Building sales across Frogtown and Northeast LA, including creative workplaces acquired by businesses for their own use.
The assignment, the work & the result
The assignment
Present each building on its own terms while helping buyers understand its practical use and the surrounding neighborhood.
Carle’s work
At 1833 North San Fernando, Carle and Jim Jacobsen represented the seller in the sale to owner/user Entropico. Nathan Pellow and Michael Weiner of Colliers represented the buyer. At 3048 North Coolidge, the completed sale placed the property with a fashion owner/user. Carle also represented an owner/user buyer at 2939 Denby.
Selected properties from a broader practice. Representation roles vary; this roster is not a count of separate transactions.
| Property | Outcome |
|---|---|
| 3010 North Coolidge Avenue | Sold · 2021 |
| 3048 North Coolidge Avenue | Sold · 2023 |
| 2926 Denby Avenue | Sold |
| 2930 Denby Avenue | Sold |
| 2939 Denby Avenue | Sold · 2023 |
| 2940–2944 Denby Avenue | Sold · 2021 |
| 2752 Clearwater Street | Sold · 2026 |
| 1833 North San Fernando Road | Sold · 2026 |
ACTIVE LEASE-UP / CHINATOWN
843 North Spring Street
Bring the architecture into the leasing conversation.
At 843 North Spring, Carle’s work combines the presentation of a distinctive workplace with the practical details of individual tenant requirements, suite configurations and lease negotiations.
- Approx. 6,927 RSF
- Altium · Signed lease
- Approx. 5,160 RSF
- PBK · Executed expansion agreement
PBK’s expansion brings its contracted premises to approximately 11,830 RSF upon delivery. The broader building lease-up is ongoing.
The assignment, the work & the result
The assignment
Help prospective tenants see how the building and its available spaces can work for their businesses, then carry that interest into an agreement.
Carle’s work
The ongoing effort includes property and suite marketing, prospect follow-up, space-planning coordination and work with ownership, tenant representatives and the legal team. Completed milestones include Altium’s lease and PBK’s expansion agreement.
What could come next for your property?
SELECTED EXPERIENCE / LANDLORD REPRESENTATION
A new chapter on North Spring.
759 N Spring Street · Chinatown · Now leased to Velvet
A distinctive workplace. A completed lease.
Velvet leased approximately 17,203 RSF across Suites 200 and 300 at 759 N Spring Street. Carle Pierose, with Jim Jacobsen of Industry, represented ownership.
- The assignment
- Landlord representation for the two-suite workplace in Chinatown.
- Carle’s involvement
- Coordinating tenant property questions with the property team and sharing the lease and insurance documents for the handoff to management.
- The outcome
- A completed lease to Velvet, with the agreement and onboarding materials handed to property management.
For an owner, the work continues beyond an introduction: understanding the requirements, working through questions and bringing the agreement to completion.
Selected completed transaction. Each property and assignment is different; this example is not a promise of a particular result.
A CONVERSATION WITH CARLE
Let’s talk about your property.
A thoughtful plan for your property starts with a conversation.
Owners & Sellers · Los Angeles
- Share your plans
- Carle reviews & follows up
- Explore the next step together
Start with a conversation.
No need to have every answer yet. Share the property and what you’re considering.
Email Carle · 310.570.2275